01
Trainer Activations & Pop-ups
Live, in-person care experiences at retail stores, events and brand launches — designed to drive footfall and dwell time.
CLEANR.
Footwear Activations // London HQ
EST. 2024B2B / RETAIL / EVENTSREF. ACTIVATION_V1
B2B
FOOTWEAR
ACTIVATIONS.
CLEANR delivers premium live footwear care experiences for retail spaces, launches, events, and brand environments.
LIVE ACTIVATION / STATION●
01ABOUT
A SPECIALIST
CARE PARTNER.
CLEANR provides premium footwear activation services for the world's most considered brands and retail environments — combining theatrical presentation, hands-on customer engagement, and specialist sneaker care.
Built for fashion houses, footwear labels, flagship stores and launch moments. We turn product care into a brand experience.
STUDIO / DETAIL●
/ CLIENTS
BRANDS WE'VE WORKED WITH.
Delivered for leading global, premium and cultural brands.
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02SERVICES
WHAT WE DELIVER.
02
In-Store Footwear Care
Fully managed services integrated into your retail or aftercare offering, from on-site cleaning to collection and return.
03
Event-Based Activations
High-impact footwear care at sporting events, cultural moments and product launches — built to operate at scale.
04
White-Label Solutions
Co-branded or fully white-label aftercare programmes, delivered under your brand with our specialist team.
05
Luxury Footwear Care
Specialist hand-care for premium and designer footwear in flagship and VIP environments.
06
Sustainability Experiences
Activations that demonstrate real commitment to circular fashion — extending product life beyond the point of sale.
03WHY CLEANR
BUILT FOR
BRAND PARTNERS.
- 01
Premium Presentation
Considered staging that elevates the in-store moment.
- 02
Increased Engagement
Live care draws customers in and holds them on the floor.
- 03
Memorable Retail Moments
Activations people post, share and remember.
- 04
Flexible Setup
From discreet pop-ups to full-scale flagship installations.
- 05
Experienced Delivery
A trained team that handles brand environments with care.
04SELECTED WORK
ACTIVATIONS
IN THE FIELD.
NEW BALANCE / LONDON MARATHON●
CASE 01 / SPORT ACTIVATION
NEW BALANCE
× LONDON MARATHON.
A live footwear care activation delivered post-race, offering runners a practical and meaningful service immediately after crossing the finish line — at one of the world's most recognisable sporting events.
- → 500+ pairs cleaned on race day
- → 50K+ event footfall reached
- → Direct engagement at peak emotional moment
- → Aligned with performance & longevity ethos
CASE 02 / CULTURAL TAKEOVER
JORDAN × FOOT LOCKER
UNBANNABLE.
A two-day cultural takeover at Foot Locker Brixton celebrating Jordan Brand's heritage and London's sneaker culture. Live footwear care sat alongside music, art and food as a headline experience.
- → 2-day cultural activation
- → Live in-store care experience
- → Multi-sensory: music, art, food, care
- → Foot Locker Brixton, London SW9
JORDAN / FOOT LOCKER BRIXTON●
AXEL / STORE●
AXEL / CHAIR●
CASE 03 / IN-STORE EXPERIENCE
AXEL ARIGATO
FLAGSHIP CARE.
A bespoke in-store footwear care experience delivered across two London flagship stores. A custom care chair invited customers to sit, engage and have their footwear cleaned in the moment.
- → 100+ pairs cleaned per month
- → Increased in-store dwell time
- → Care positioned as experience, not transaction
- → Two London flagship locations
CASE 04 / RETAIL PARTNERSHIP
LONG-TERM
IN-STORE CARE.
Fully managed footwear care services integrated into retail and aftercare offerings — including on-site cleaning, collection and return models, branded or white-label programmes. Timberland is a key example, delivered as part of a broader product longevity strategy in 2022–2023.
- → On-site cleaning programmes
- → White-label aftercare solutions
- → Long-term in-store residencies
IN-STORE / CARE●
CONCEPT / SPACE●
05GALLERY
FROM THE FLOOR.
ON-SITE MOMENTS // RECENT ACTIVATIONS
IMG_01 / ENVIRONMENT●
IMG_02 / PRODUCTS●
IMG_03 / CONCEPT●
REEL_01 / LIVE CARE●
IMG_04 / AXEL ARIGATO●
REEL_02 / IN ACTION●
06CONTACT